Rick Teed - The Agency

Rick Teed is a top real estate advisor with The Agency, a global luxury brokerage recognized for high-end listings and world-class client service. Like many real estate leaders, Rick knew he needed to consistently create engaging content for Instagram, TikTok, LinkedIn, and Facebook — but his schedule left little time to film, edit, and distribute high-quality video at scale.

PromptLab partnered with Rick to design a personal AI avatar system that allows him to publish polished, on-brand video content every week, without ever stepping in front of a camera again.

Services provided:

• AI Avatar Creation
  Recorded a 1-hour studio session to capture Rick’s likeness and voice, building a photorealistic, speaking avatar
  

• Automation Workflow Design
  Built a publishing system that generates scripts, produces videos, and auto-distributes across social channels.
  

• Content Strategy & Scripting
  Integrated OpenAI to write short 45–60 second scripts around housing trends, mortgage rates, and luxury market insights.
  

• Multi-Channel Distribution
  Automated posting across TikTok, Instagram, LinkedIn, and Facebook, with storage and performance logging in Google Drive + Airtable.

RESULTS:

✓ Always-On Video Production
Rick’s avatar now generates weekly video updates without requiring additional filming time, turning one studio session into an ongoing content engine.

✓ 10+ Hours Saved per Week
Tasks that previously required filming, editing, and manual posting were completely automated, freeing Rick’s schedule to focus on high-value client work.

✓ Consistent Multi-Platform Presence
His brand is now visible daily across all major social platforms, maintaining top-of-mind awareness with buyers, sellers, and peers.

✓ Scalable Model for Brokerages
This workflow is designed to roll out across entire brokerages, enabling 20+ agents to become daily content creators in a single weekend..

Why It Matters?
For luxury real estate, visibility and trust are everything. With PromptLab’s AI Media Department model, Rick Teed no longer has to choose between closing deals and building his digital presence. His avatar does both — creating consistent, professional video content that builds his brand around the clock.